Anticonquista Café brings a singular espresso expertise to the Logan Sq. and Hermosa neighborhood

Anticonquista Café not solely roasts their espresso right here in Chicago, however harvests it from the excessive mountains of Guatemala.

In mid-March, the homeowners of Anticonquista Café — Elmer Farjado and his spouse Lauren Reese – will open a location at Hermosa and Logan Sq.. The store will likely be nicknamed La Montanita.

“My household may be very comfortable that we’re going to have our personal house,” Fajardo stated. “They know that I promote espresso at farmers markets and now that we’ve got this place, they see how the enterprise is doing very nicely.”

Not solely will they be promoting their packaged espresso beans and drinks, however they’re going to even be extending the invitation to different distributors locally.

“It is one step nearer to having a everlasting place,” Reese stated.

In reality, it is among the many steps they’ve taken all through their espresso enterprise.

The trail of Anticonquista Café started once they obtained their license in December 2019. Covid-19 put a delay of their first cargo, however in September 2020 they obtained their exporter’s license after which the espresso arrived in October.

They began promoting the espresso on the Logan Sq. Farmers Market. In 2021, additionally they started promoting espresso by way of bike, touring the streets of Chicago and making stops at native farmers’ markets and avenue festivals.

Farjado was solely 7 years outdated when he discovered concerning the espresso course of. On the age of 10, he already knew how you can reduce, dry and wash espresso.

Espresso has all the time been a giant a part of the Farjado household.

“We’ve planted espresso farms since I used to be a baby,” stated Farjado. “I used to be born on the farms. My visitor had espresso farms too.”

On the age of 17, Farjado emigrated to america and offered his household with a bit cash for the reason that farm was going by unhealthy instances.

“Once I noticed the worth of a espresso in espresso retailers right here within the US, I keep in mind how I labored in Guatemala with my household, that there have been instances when my father misplaced cash from his farm,” Farjado stated.

Fajardo and Reese stated that once they began promoting the product from the farm right here within the US and seeing how individuals assist them was an important satisfaction.

“I wish to work with my household,” Farjado stated. “They’re pleased with the work we’ve got. I’m comfortable as a result of my household helps us rather a lot in our imaginative and prescient of Anticonquista Café.”

Reese says that Farjado’s mom roasts the espresso beans on the comal, a easy flat griddle. When somebody buys roasted espresso right here within the US, all the espresso bean is evenly roasted. There may be extra management in roasting espresso beans.

“Loads of advertising and marketing will speak about artisan roasted espresso, however truly after we begin roasting it right here with the machine, it is vitally very like a science-based roast,” Reese stated. “Artisan roasting occurs when Elmer’s mother does it. It is extra intuitive.”

Making espresso is laborious and necessitates lots of effort to domesticate it.

“We’ve introduced espresso that has not been sorted so our shoppers can select the espresso and see the defects,” Farjado stated. “We would like them to see the a part of the work that occurs on a farm.”

Reese says it is vital to coach their customers about how espresso will get right here, but additionally to speak concerning the historical past of espresso.

“There are lots of people who work within the espresso business, however not by selection,” Reese stated. “It’s one thing that’s taken as a right amongst different issues right here within the US”

“A lot of the espresso comes from the farmers,” Farjado stated. “It is a level I need individuals to consider. We would like the farmers there [Guatemala] to obtain extra money for his or her product.”

Though Anticonquista Café house just isn’t massive sufficient for neighborhood programming, their purpose is sooner or later to have a bigger house to supply immigrant useful resource occasions that organizations in Chicago will help facilitate.

They don’t solely wish to give again to the Chicago neighborhood, but additionally present alternatives in Guatemala.

“We wish to give Guatemalan ladies employment in our enterprise, as a result of it’s tough for girls to earn extra money than males,” Fajardo stated. “Anticonquista Café could be that change and supply extra employment in Guatemala.”

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