At Quito, Espresso Reduction promotes a transparent reference to Ecuadorian espresso

New Espresso Reduction cafe, roasting and coaching lab east of Quito, Ecuador. All photos are supplied by Espresso Reduction.

A brand new espresso roaster in Ecuador referred to as Espresso Reduction celebrated its grand opening this week, promising to ship specialty Ecuadorian-grown coffees within the upscale areas east of Quito.

The shop’s espresso bar revolves round a booze program designed in collaboration with tools producer Pure Over in Portland, Oregon. The brand new cafe is selling a paperless Pure Over beer with cost on the menu board.

“Our greatest-selling product is ready-to-drink espresso,” Espresso Reduction Worldwide Director Carolina Ortiz instructed DCN. “We’re certain that decreasing filter paper may have a big impact on decreasing our carbon footprint.”


The crystal readability of the Pure Over brewers in borosilicate glass can also be a pure aesthetic becoming for the cafe, the place transparency is a core inside design motif. The house’s excessive ceilings are about 2,150 sq. toes and many home windows let in loads of gentle from the white partitions and thru the open shelving.

The espresso store imaginative and prescient was realized by way of a partnership between Espresso Reduction and artistic company AOS Studio primarily based in Cumbayá, Ecuador. Angeles Ortiz, founding father of AOS, can also be the sister of Carolina Ortiz.

Inside, the Victoria Arduino White Eagle espresso machine helps a wide range of conventional espresso-based drinks on the menu that additionally options cascara drinks and brews through Aeropress, V60, Brewista and Chemex. A paper filter cup brewed with the V60 prices $5, whereas the shop attracts consideration to the Pure Brew paperless cup for $4.50.


Espresso is roasted on web site by grasp roaster Juan Pablo Ortiz, brother of Carolina Ortiz, on a 5 kg Toper roaster and 1 kg Aillio Bullet roaster. Carolina Ortiz stated the corporate frequently visits Ecuadorian espresso producers and supplies some perception into high quality improvement, roasting and brewing and usually how farmers’ merchandise are consumed. on the different finish of the availability chain.

“We labored with espresso farms from Loja and from the Galapagos Islands,” says Ortiz. “This 12 months we’ll accomplice with Pichincha.”

Espresso Reduction was based in September 2020 by Carolina and Angeles Ortiz’s mom, entrepreneur Nardelia Espinoza. The model initially ran a restaurant contained in the upscale Quito lodge for the primary two years, earlier than shifting into a brand new cafe, roasting lab and coaching this summer time.


Sooner or later, the enterprise plans to have interaction straight with extra producers and current workshops for visitors who need to be taught from the corporate’s skilled baristas and roasters.

“Ecuador is a producer of specialty coffees,” stated Carolina Ortiz. “We needed to have interaction our area people to embrace this truth and really feel happy with it.”

Espresso Reduction is situated at C. Boyaca 4-01 y, Quito 170902, Ecuador. Notify DCN editors about your new espresso store or roaster right here.

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