Bend, Oregon-based espresso drink maker Riff closed a $2.5 million seed funding spherical with investments from 35 events, together with Vernon Davis and the previous chairman. Anheuser-Busch, Dave Peacock.
Riff CEO and Co-Founder Paul Evers advised DCN that the funding will go in the direction of operations, advertising and gross sales, in addition to in the direction of a brand new canning line as the corporate strikes in the direction of single-use chilly beer bottles. Present occasions into cans.
With a background of beverage professionals, Riff launched in 2017 (as Riff Chilly Brewed) with a main concentrate on chilly beer. The corporate is at present working with Beaverton-based Thornton Household Espresso Roasters to produce and roast the espresso.
In 2019, the corporate started testing cascara, the rind of espresso cherries, a pure by-product within the manufacturing of inexperienced espresso. Riff chilly brew cascara is sourced from Portland-based importer Sustainable Harvest to create a water focus that’s now used as a vitamin-rich, caffeinated base for the Power+ line of canned, carbonated drinks Immunity.
Evers stated the corporate plans to increase its Power+ line in 2022 to incorporate “further practical advantages”.
Becoming a member of Davis and Peacock as Riff traders and advisory board members are: former Anheuser-Busch government Randy Jozwiakowski; John Gehrs, longtime shareholder and government of Pacific Meals; Incite consulting agency US CEO Kevin Waters; and Steve Foltz, Jamba Juice franchisee.
Nick Brown is the editor of Roast Journal’s Every day Espresso Information.