Born in Outdated California, Ascend Espresso Roasters Come up in San Marcos

Ascend Espresso Roasters founder Erin Nenow on the California Roasting Collective in San Marcos, California. All pictures are offered by Ascend Espresso Roasters.

From the helm of an iconic espresso store referred to as Outdated California Espresso Home (aka Outdated Cal Espresso), a brand new roasting firm referred to as Ascend Espresso Roasters has taken its flight within the foothills to the west. northern San Diego County.

Erin Nenow is testing a brand new roasting enterprise in San Marcos, involving a shared business roaster on the close by California Roasting Collective.

Ascend Coffee Roasters San Francisco

In its sourcing actions, Nenow mentioned the model tries to give attention to espresso high quality, but additionally helps progressive espresso manufacturing cooperatives dedicated to financial and social enchancment. of enormous teams of small-scale espresso farmers.

“Everyone knows that farming is tough work and demanding, and in a few of these nations it may be tough for farmers,” Nenow instructed DCN. “Cooperatives are superb as a result of they help complete villages and 1000’s of farmers who purchase from us. Some are tremendous ahead enthusiastic about offering administration and management roles to ladies. “

Ascend Coffee Roasters san marcos

Though at the moment engaged in on-line shopper gross sales, subscriptions, and wholesale roasting, the roasting enterprise initially raised its wheels inside Outdated Cal, the place the collective tastes of shoppers habits have been established over the course of many many years.

The San Marcos retailer first opened in 1990 as Mocha Market. It grew to become Outdated California in January 2011 when it was acquired by Craig and Giovanna Garcia, who employed Erin Nenow as a bartender a month later.

Nenow rose up in rank and accountability earlier than ultimately shopping for a stake within the cafe enterprise in 2017 and main operations. As a roaster, her profile was initially geared toward familiarity amongst present prospects, though some lighter roast and fruit transition choices are additionally beginning to achieve reputation.

Ascend coffee roasting bag

“Our home espresso has at all times been a espresso that originated solely in Costa Rica, so I didn’t wish to transfer away from that,” says Nenow. “I additionally maintain our conventional espresso and keep on the darkish aspect of the spectrum. I do not wish to confuse our buyer base. However I am additionally joyful to introduce new choices to our prospects by means of this three way partnership. “

The identical may be mentioned for the cafe, the place Nenow has made its mark since taking up. Whereas sustaining the coziness inside, a way of native historical past, and the consolation of an all-day keep, Nenow has additionally launched a smartphone app for loyalty packages and ordering. earlier than.

Ascend Coffee Roasters tester

“A part of Outdated Cal Espresso’s enchantment is its heritage, so we additionally wished to stay with our personal model and Outdated California vibe. Nenow says: Workers attitudes, welcome and repair are the bones of the enterprise. “We’re a hangout cafe. However we additionally need quick for these on the go. There is no cause why you’ll be able to’t get top quality natural espresso, roasted and extracted to perfection, and on time.”


Serving Ascend espresso roasters, Outdated Cal Espresso is positioned at 1080 W San Marcos Blvd #176 in San Marcos, California. Notify DCN editors about your new espresso store or roaster right here.

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