Former mortgage originator opens a espresso store in Opelika and calls it ‘The Espresso Store’ | Native Information


“The Espresso Store” is new on the block, sporting a reputation that speaks for itself and serving up distinctive drinks with a function.

The simplicity mirrored within the retailer’s title is what Gleason Jones was precisely for when he first opened. Following a interval of materialism in his life, Jones mentioned he determined he needed to begin afresh and return to the fundamentals.

The Espresso Store, positioned at 122 Eighth St. in Opelika, serves up the whole lot a espresso lover might dream of, from lattes to macchiatos, frin chilly brews to traditional black. What units Jones’ work aside is the espresso itself, brewed by Jones and packaged in illustrated baggage.

“All of our roasts and coffees have a backstory and a charity hooked up,” Jones mentioned. “The Golden Hour is hooked up to the Humane Society, and it is named after my two canine as a result of they’re each golden retrievers.

“And the Warrior is for my good friend who died a couple of years in the past from a drug overdose. [That one] goes to assist those that are battling that dependancy.”

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Different roasts embrace The Hustle, which helps the Boys and Ladies Membership, and the Savanna, which helps breast most cancers analysis and is called after Jones’ fiance whose household has a historical past with the sickness.

“I like for the story that is related [with] them to transcend simply espresso,” Jones mentioned. “That is why I just like the Warrior, taste-wise, and it has sentimental worth in direction of me.”

The shop opened Monday, after years of onerous work and assist from Jones’ group.

After receiving his diploma in finance in December of 2019, he pursued a job as a mortgage originator however “simply did not fall in love with it.” He had thought-about beginning his personal enterprise, however he had but to discover a area of interest that him.

Then it hit him. AFter months of ingesting espresso whereas working, Jones nonetheless couldn’t discover a espresso he actually loved. With a push in the correct route from his fiance, he began roasting with Mama Mocha’s in 2021 for his personal model, “Minimalist Espresso Firm.”

Not lengthy after, Jones flew out to California for a “espresso boot camp” that taught him easy methods to brew the espresso on his personal. ultimately, he discovered himself roasting beans in his yard and promoting espresso out of a mini-bus.

“I’ve metal and wheels,” Jones would say when requested the place his brick-and-mortar location was. But, inside a couple of months, Jones discovered a extra everlasting area in Opelika.

“I believed, ‘What if that is the place?’” Jones mentioned.

Beginning in December, Jones and his dad labored on the constructing till it was up-to-snuff, constructing the bar and renovating the flooring. Different workers helped paint the partitions and Jones’ sister labored on the decorations.

“All the pieces was actually family-tight,” Jones mentioned.

Household, and his fiance, have been the primary causes Jones selected to remain in Opelika and begin his enterprise right here. The menu at The Espresso Store displays Jones’ love for these closest to him, with two named drinks after his canine – Ms. Addie and Mr. Abel – and a number of “refreshers” for non-coffee drinkers like his fiance, Savanna.

“I’d by no means have imagined that I’d be proudly owning a espresso store in downtown Opelika,” Jones mentioned. “My purpose is, after all, to develop and possibly in the future have the ability to develop it. However … my complete basis is I need it to be merely nice espresso, with out BS I need everyone to have the ability to expertise a fantastic cup of espresso.”

Jones mentioned he feels most rewarded when selling for his espresso’s high quality and when attending to see his workers put distinctive abilities to work.

“One large factor [for me] is basically serving to them develop in their very own life and do their very own factor,” Jones mentioned. “Let me aid you when you’re serving to me … I feel that is an enormous a part of with the ability to proceed to assist others, like so many individuals did for me.”

The shop is at the moment open Monday by means of Friday 7 am to 7 pm, Saturday from 10 am to 4 pm and is closed on Sundays. To remain updated on the most recent information for the store, go to its Fb web page at

The Espresso Store affords common walk-up orders, orders on-line by means of Toast, or orders by means of QR codes at every desk for buyer comfort. Moreover, prospects should purchase T-shirts sporting the emblem, “What if that is the place?”

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