Introducing: Vivid Cups, Single Use Espresso Pods

The invention of the single-serve espresso machine would possibly simply be probably the most handy and useful innovations within the trendy individual’s life. Gone are the times of losing tons of espresso for only one cup, or worse, reaching for the espresso pot solely to have or not it’s ice chilly (we’re cringing over right here simply fascinated about it).

In line with the information, practically 40% of individuals within the USright now personal a single-serve brewing machine (that is greater than 4 instances as many as in 2010) and about 25% of individuals reported utilizing single-use “espresso capsules” for his or her brew someday throughout the day.

Figuring out this, and being an organization whose flagship merchandise are espresso and creamer, you could be questioning why we’re simply now popping out with espresso pods. And you realize what?

We’re really fairly happy with the reply.

WHAT’S THE DEAL WITH TRADITIONAL PLASTIC PODS?

As you realize, conventional single-use espresso pods (also called “espresso capsules”) are made principally of plastic (like polypropylene), and can’t be recycled as is. To recycle these pods, you really have to:

  1. Take away the lid

  2. Take away all of the grounds and totally clear and rinse the pod

  3. Recycle simply the cup

(The remainder of it goes right into a landfill. Such a bummer.)

No business recycling facility has the sources to dismantle and clear the over 12 billion used pods that come by every year and thus, their destiny ends in a landfill. In line with the US Environmental Safety Companyplastics like polypropylene take about 20-30 years to interrupt down as soon as they hit landfills, and a staggering 27 million tons (or about 20% of all strong waste) is precipitated again to some sort of plastics.

At Laird Superfood, we consider in creating merchandise which are good for you, and the planet. We work onerous to supply our substances sustainably, deal with our carbon footprint, and do issues in a method that aligns with our values.

To be frank, throwing our hat into the ring of single-serve espresso simply wasn’t one thing that felt proper to us. Till now.

WHAT ARE BRIGHT CUPS?

Say “hey” to our favourite new innovation! Vivid Cups Espresso Podsare the eco-friendlier method to take pleasure in your favourite practical espresso together with your single-serve brewing machines*, made in pods with plant-based supplies!

Vivid Cupsare BPI-Licensed compostable** and specifically configured with renewable sources. Briefly, our best-selling Focus Useful Espresso Mixcan now be brewed in your single-serve machine. Identical nice style, simply much less waste!

Out there in 12, 24, and 72 packs, a superbly handy cup of practical espresso has by no means been simpler!

WHAT ARE BRIGHT CUPS MADE OF?

Nice query. That is the actually thrilling half.

The pods are specifically designed with bio-based substances and plant-based supplies together with espresso chaff. Espresso chaff is the pure pores and skin of the espresso bean that comes off throughout the roasting course of and is often thought-about a waste by-product. That is just like the pores and skin of a peanut.

Using the espresso chaff as an alternative of losing it makes a friendlier eco-impact in each the manufacturing and the composting of our pods! Basically, WE create much less waste making them, and YOU create much less waste ingesting them. Fairly epic, proper?

WHAT’S THE SKINNY ON THE COFFEE?

Proper now, Vivid Cupsare supplied containing our best-selling Focusmix in each medium and darkish roasts. It is scrumptious high-altitude grown Peruvian beans expertly structured with Espresso Cherry, Rhodiola (an adaptogen botanical) and Lion’s Mane mushroom.

This mix is made to gas your Focus, and elevate your morning cup (or afternoon cup, we do not choose.)

PRO TIP!

When you attempt Vivid Cupsand love them, it can save you 15% on each bag by becoming a member of our Day by day Ritual Membership! In only a few seconds, you’ll be able to construct a subscription field to incorporate your Vivid Cupsand your favourite Superfood Creamer, then set it on a supply schedule so that you by no means run out. (Plus, Day by day Ritual Membership members get tons of additional perks like $10 coupons each quarter and unique early entry to new merchandise and gross sales. And you’ll cancel actually anytime so it is zero threat!)

All in all, we all know how handy espresso pods are, and we’re so proud to give you a method to take pleasure in them that helps us work in direction of a Brighter future… collectively.

*Suits machines that work with single-serve plastic cups. Not suitable with Nespresso machines. Nespresso is a registered trademark of Nestlé Nespresso SA Laird Superfood has no affiliation with Nestlé Nespresso SA

**​​Our Vivid Cups are designed for typical industrial or business composting amenities for meals, leaf, and yard waste collected at curbside or by vacation spot depots. Test together with your native municipality or waste service suppliers to seek out out what your selections are.

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