South Bend, Indiana-based roasting firm Zen Cafe has rebranded to change into Kodachrome Espresso.
The change is meant to supply a sharper concentrate on the corporate’s consideration to craft, in addition to on the relationships with producers developed over Kodachrome’s 10-plus years in enterprise.
“[It brings up] ideas of all of the photograph albums I have a look at after I go to my mother and father’ home,” Kodachrome Co-Founder Shaun Maeyens advised DCN of the brand new identify, which references the long-lasting model of colour movie previously produced by Kodak. “Everybody can relate to that. It’s the reminiscences we prefer to share with folks.”
Kodachrome leans additional into nostalgic references via the mid-century fashionable fashion in its not too long ago transformed cafe. By means of a collaboration with Stack Haus, an area classic furnishings restoration and retail store, the cafe serves as a showroom for mid-century fashionable furnishings that clients can buy on the spot. consequently, new furnishings items are repeatedly biking via, including to the vibrancy of the house.
“We get resets just about each month,” stated Maeyens. “It is thrilling as a result of even I do not know what to anticipate.”
Inside the three,200-square-foot store that initially opened in late 2019, a Diedrich IR-12 is surrounded by glass partitions in a 500-square-foot roastery house, offering a lens, so to talk, via which visitors can view roasting, coaching, high quality management and different manufacturing actions.
“Our Kodachrome proclamation for roasting is, ‘know your gear,’” stated Maeyens “Just like utilizing movie cameras, the place photographers might solely have 10-35 publicity movie, photographers needed to actually know their gear to get the very best of their images. Roasting isn’t any totally different. We import instantly from Honduras and Nicaragua and the tons we deliver up are anyplace from 1-100 sacks, so now we have to essentially concentrate on not solely figuring out the espresso, however how you can use our gear, to get the very best out of every lot. ”
As a roasting firm, Kodachrome has maintained quite a few long-term buying relationships with producers through the years, together with Santa Rita Property, a women-owned farm in Jinotega, Nicaragua. Since 2013, the corporate has sourced coffees from Rudy Carcamo, who is predicated in La Unión, Lempira, Honduras.
Maeyens and Carcamo have partnered in an enlargement of Carcamo’s farm Finca Los Tres Santos, which is now partly owned by Kodachrome. The Indiana firm now subsidizes prices of experimentation with totally different varieties and processes, purchases the very best of the specialty harvests, and helps promote the remainder of its inexperienced espresso to different roasters and importers.
“The objectives are to advertise extra crop variety and take a look at experimental tons and processing with out placing all the chance on our buddy and farmer, Rudy Carcamo,” stated Maeyens.
Maeyens anticipates that this 12 months will deliver a higher-volume harvest of a number of arabica espresso varieties from Finca Los Tres Santos for export.
Continued work across the cafe will embrace a brand new bar and extra seating, whereas a second Kodachrome location in South Bend can be deliberate for the close to future.
Kodachrome Espresso is now open at 530 E. Lasalle Ave. in South Bend, Indiana. Inform DCN about your new espresso store or roastery right here.
Howard Bryman is the affiliate editor of Every day Espresso Information by Roast Journal. He’s based mostly in Portland, Oregon.