If the Third Wave of the 2000s centered on educating customers and elevating demand for good high quality espresso, the present Fourth Wave focuses on thrilling and daring improvements. extra, the corporate mentioned.
“The third wave marked an period that was closely centered on high quality. It was a time when customers had been turning into more and more conscious of what ‘good espresso’ is and making an attempt to recreate the coffee-drinking expertise in their very own houses. The house barista development sparked an enormous demand for espresso tools and low machines, as folks grew to become very critical about their espresso.
“With the Fourth Wave, manufacturers like ours are attempting to deliver pleasure again to the espresso scene. High quality is clear as a result of that is what folks count on nowadays, however it’s vital to experiment with new flavors and current the product in a lighter manner. And we see that it’s resonates nicely with the youthful technology of espresso customers,” Simon Lieberum, Founder and CEO of NO HARM DONE mentioned.
After present process a rebranding this 12 months, NO HARM DONE’s ‘Western-style’ espresso capsule flavors have been changed with extra conventional (or the espresso) in Singapore. Its lately launched Gula Melaka Kopi and Choco Kopi flavors, for instance, are a byproduct of traditional native drinks.
Whereas product growth and manufacturing is completed in Singapore, the beans are sourced from Indonesia and Northern Thailand.
NO HARM DONE’s Robusta Root Espresso Capsules have a darker, denser and nutty taste that’s extra appropriate for Asian palates. Comparatively, Western-style espresso is often comprised of Arabica beans, that are extra tart and fruity.
To repeat the the espresso Style, Robusta beans are roasted with margarine, the quintessential step in native espresso manufacturing.
“Most of our prospects are shocked after they style our espresso for the primary time as a result of they did not count on to get such an genuine kopi style from a small capsule,”Lieberum added.
Broaden to new heights
Benefiting from the espresso machine growth, all the NO HARM DONE product line is Nespresso appropriate. And as an alternative of the generally used aluminum, its capsules are made with supplies derived from cellulose and vegetable oils, and are utterly compostable.
“We’re consistently sourcing essentially the most eco-friendly supplies, so customers have a extra sustainable various to select from,”Lieberum mentioned.
The capsules are at the moment retailing on NO HARM DONE’s web site and e-commerce platforms Shopee and Lazada. In November, the model made its debut at Chilly Storage shops nationwide.
Apart from offering espresso to over 50 company prospects, NO HARM DONE has additionally launched a customizable subscription mannequin so that customers can have extra flexibility in selecting flavors and supply frequency. , in addition to as much as 30% price financial savings.
So far, the model has offered over 100,000 packing containers of capsules, with a month-to-month development fee of 38% of on-line gross sales. At a current Boutique Festivals occasion in Singapore, round 1,600 packing containers had been offered out in three days, with most prospects between the ages of 24 and 44.
The model’s quickly rising reputation has entered the resort market first — it’s at the moment the only provider of Hyatt’s Andaz Singapore espresso capsules. Plans to enterprise additional within the B2B sector have additionally been taken into consideration.
Along with Singapore, NO HARM DONE is predicted to enter the Malaysian and Indonesian markets by mid-2023.
“When it comes to product growth, the main focus will nonetheless be on kopi-inspired espresso and tea capsules. We look ahead to introducing a minimum of one new taste early subsequent 12 months. For customers who do not have a Nespresso machine, we see one thing coming, however extra work must be accomplished earlier than we roll it out.”Lieberum revealed.
