A brand new day dawned for Good Day Roasting in New York Metropolis. Good Day Proprietor and Roaster Reuben Villagomez are ruining the model whereas opening new retail shops in Brooklyn backed by a brand new espresso model, Paloma Craft Espresso Roasters.
Pandemic model renewal started with the opening of the primary Paloma shops on Meserole Ave. in Greenpoint in September 2020. The 120-square-foot retailer, initially known as Espresso Paloma however now known as Paloma Espresso & Bakery (Instagram hyperlink), the sidewalk counter and repair shows its roasted espresso Villagomez, in addition to baked items.
Villagomez informed Day by day Espresso Information: “I had this picture of Montemartre, Paris intersecting Las Ramblas in Barcelona, and all of the enjoyable, handwritten indicators hanging on the enjoyable exterior serving up some scrumptious meals. Finest I’ve ever tasted. “I wished to evoke a few of that, and I additionally occur to be on a decent price range.”
In February, with the addition of government pastry chef Alexander Zecena, Paloma’s bakery operation grew to become the main target of its enterprise. Pastries akin to “grownup tarts,” pies, brioche sandwiches, breads and pastries, plus savory objects just like the Spanish Tortilla, mix American nostalgia with the comforts of Europe.
“[Zecena] Villagomez informed Day by day Espresso Information has develop into an integral a part of management and is now main all elements of our meals program. “We wish our prospects to anticipate the very best of each worlds beneath one roof.”
To construct on its baking operation, Paloma opened a second retail location in Williamsburg in July of this yr. That retailer, known as Paloma Craft Espresso Roasters, now provides baked items to each shops whereas serving prospects on colourful pub tables and chairs lined up on the sidewalk exterior for a break. European model relaxation.
Roasting for each Paloma shops was carried out by Villagomez on a 15 kg Mill Metropolis Roasters machine on the Regalia Roasting Collective copper roasting facility in Lengthy Island Metropolis, from which Villagomez initially launched the Good Day Ro Roast as a longan roaster. small, versatile personal label, earlier than shifting to retail through the pandemic.
“I by no means considered Good Day Roasting because the model that I might carry to the world,” stated Villagomez, whose daughter Paloma was born shortly earlier than the opening of the primary cafe. “I believed it acceptable to call it after my daughter. You recognize, pandemic child, pandemic cafe; and I do know I’ll by no means cease loving the title. “
Villagomez additionally expects each espresso served at Paloma to be handled with love – or not less than with meticulous and exact high quality management. Whereas some cafes let the lab-like prep scene communicate for itself, Villagomez urged Paloma’s baristas to deal with a lot of the brewing behind the scenes earlier than presenting the ultimate product. with minimal fuss however stuffed with satisfaction.
“We wished to speak extra concerning the feeling of electrical energy and pleasure with prospects,” says Villagomez. “I really feel like persons are responding to that. Prospects come to 1 place or one other as a result of they’re discovering one thing there that they cannot discover elsewhere, and it may be a complete bunch of various issues. I feel the texture has loads to do with it, after which the style, particularly on the first sip. We do numerous issues to make that first sip so scrumptious.”
Early subsequent yr, the Greenpoint location is anticipated to maneuver to the bigger area subsequent door, on the nook of Meserole and Manhattan to develop into Paloma’s “espresso flagship”. A 3rd Paloma location with area for a bigger business bakery, on India Road in Greenpoint, is at the moment beneath building with an anticipated Spring 2022 opening.
Paloma Espresso & Bakery is positioned at 117 Meserole Ave., and Paloma Craft Espresso Roasters is positioned at 349 Union Ave, each in Brooklyn, New York. Inform us about your new espresso store or roaster right here.
Howard Bryman is the deputy editor of Roast Journal’s Day by day Espresso Information. He’s based mostly in Portland, Oregon.