An impartial brewery that has made a reputation for its many beers is branching out into the burgeoning kombucha market – its first foray outdoors of its core enterprise in its 18-year historical past.
Purity Brewing Co. launched Pure Booch, a spread of slow-brewed kombucha drinks which might be naturally flavored and preservative-free.
The information comes as co-founder and chief govt Paul Halsey introduced that he might be leaving the day job of the Warwickshire-based firm to tackle a non-executive function and relocate.
Kombucha is a fermented black or inexperienced tea that has a candy style and is normally smooth or very low in alcohol.
They’ve gained recognition for his or her perceived well being advantages and are seen by some as a greater various to surgical procedure and sugary smooth drinks.
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Purity’s new model is available in 4 flavors – unique, ginger and lemon, cranberry and grapefruit – and was created by Patrick O’Connor, whose Birmingham-born kombucha brewery is now a part of the model. Coporation, group.
The brand new beverage portfolio options the corporate’s well-known beer manufacturers equivalent to Mad Goose, Longhorn IPA, Lawless Lager and Fixie Hybrid Espresso Stout.
The corporate additionally operates Purecraft Bar & Kitchen in downtown Birmingham, the place its new drinks might be bought alongside its on-line retailer.
“As a long-term kombucha person, I perceive the well being advantages and flexibility it could provide. As a brewed product, I really feel pure to incorporate kombucha on the checklist,” mentioned Mr. Halsey. Purity merchandise.
“With it now acknowledged as one of many quickest rising beverage classes within the UK, we see this funding as an ideal alternative for each Purity and Pure Booch.”
Mr. O’Connor added: “I’m delighted to be partnering with Purity on this new venture. Our imaginative and prescient for Pure Booch is to get up the market and grow to be one of many main genuine brewed kombucha manufacturers. head in England.”
Purity was based in 2005 by Mr. Halsey and his enterprise associate James Minkin.
Since then, the corporate has constructed up a loyal fan base and launched Purecraft Bar & Kitchen, initially referred to as Pure Bar, in Waterloo Avenue in 2014 in partnership with proprietor Andreas Antona. of the Michelin-starred Simpsons restaurant in Edgbaston.
A sister web site in Nottingham closed in 2017 after lower than two years in enterprise. It additionally operates a customer centre, buying, guided excursions and biking occasions at its brewery and headquarters in Nice Alne close to Alcester.
Mr Halsey has now introduced that he might be leaving his day-to-day chief govt function from the top of this month to grow to be a non-executive director and also will transfer to Yorkshire forward of his plans to marry his long-term associate me in August.
Chief Government Officer Andy Maddock will take over as the brand new chief govt officer.
Mr. Halsey mentioned: “After virtually 40 years within the beverage business, I made a decision to vary my way of life. This was not a straightforward determination to make however was drastically motivated by my private circumstances and fascinating issues up to now few years.
“I am extremely happy with what we have achieved through the years. Above all, this could not have been potential with out our loyal Puritans – clients, suppliers, homemakers. buyers and shareholders.
“I’ve by no means, by no means had a day on this business that I did not actually take pleasure in. The lack of so many shut mates lately made me notice how treasured life is. .
“I’ve full confidence that Purity, Purecraft Bar & Kitchen and now Pure Booch will attain their full potential within the years to return and I stay up for watching them develop. Purity has been a tremendous journey. and a journey that I’ll always remember.”