Tiny Arms Espresso and Ceramics in Lowell, MassachusettsDaily Espresso Information by Roast Journal

A field of Tiny Arms Espresso, that includes the model’s T Rex in an underwater exploration scene. All photographs courtesy of Tiny Arms Espresso.

With one hand in espresso roasting and the opposite in ceramics, the commercial craft-focused model Tiny Arms has launched in Lowell, Massachusetts.

Tiny Arms Espresso Roasters and Tiny Arms Ceramics are the sibling brainchildren of native New Englanders Jon Santos and Kate Cutlip, the previous an skilled barista and roaster, and the ladder a designer in a number of codecs.

Tiny Arms Ceramics 1

Tiny Arms is situated inside Western Avenue, a former Lowell mill constructing that is been transformed into studios occupied by greater than 300 artists. The model operates a small cafe terrace the constructing’s loading docks.

After initially roasting with a Bellwether machine upon the espresso model launch in 2021, Santos has since been repeatedly making the trek to the Shared Roasting co-roastery in New York as Tiny Arms awaits the arrival of a brand new Loring machine of its personal.

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We just lately caught up with Santos by way of e mail to speak extra about Tiny Arms’ roasting program and its playful packaging, which for every new espresso includes a cartoon T Rex in numerous light-action eventualities.

[Note: Answers may have been edited or shortened for clarity.]

What’s up with the title Tiny Arms?

When my associate and I first met, we had been joking concerning the concept of ​​opening a espresso store. When happening a stroll we had been making up enterprise names primarily based on random issues we noticed, and after we stumbled upon a T Rex on the aspect of a constructing, she blurted out ‘tiny arms.’ We laughed, after which three years later we made it official.

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Who’s behind the paintings?

Kate is… Originally of the pandemic she determined to play extra digitally and our branding was actually born from there. With a love for youngsters’s books and enjoyable illustrations Kate wished to seize that playful imagery in our packaging as effectively.

What was your method to the espresso field design?

Within the espresso business generally issues really feel a bit severe and we wished to face out in a sea of ​​black and white packaging. Retaining it playful and colourful within the scenes on our packaging hopefully pulls individuals in, however most significantly makes them smile.

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How, particularly, does the artwork relate to the coffees inside or the model general?

As of now we have not been reluctantly pairing coffees with scenes. Typically we’re engaged on a label and Kate is like “I need to see a dino doing this!” I want there was extra of a rhyme and motive however on the finish of the day it is simply what we’re feeling within the second. I believe with any specialty market it may be sort of intimidating to get into it. Our hope is that with our colourful playful packaging individuals will see a dino mountaineering a mountain, chicken watching, or sorting mail and be rather less intimidated to enter the enjoyable world of espresso!

What’s your method to sourcing and roasting?

Our aim is to supply nice espresso from individuals who receives a commission effectively. We work strictly with trusted importers who pay the farmers they work with important over the market worth. The aim is to construct actual long run relationships with the farmers. With correct pay and long run relationships farmers are in a position to obtain suggestions and make investments again into their farms to enhance. Coming from a household of farmers in Brazil, if I exploit individuals for his or her product it’s the similar as me exploiting my household.

Our roasting is impressed by our love for meals and different roasting firms resembling Espresso Collective, Sensitive Espresso, and Little Wolf. We consider that each espresso must be a sensory expertise similar to an ideal meal is. As for roast stage, we lean in the direction of gentle to medium with the aim of roasting espresso for its full potential. This 12 months we’ve got began to do each a lightweight and medium roast for some coffees to allow them to be loved each as filter and espresso.

Tiny Arms Ceramics

How do you see Tiny Arms rising sooner or later?

Whereas we get pleasure from attending to know our neighbors by having the cafe open, we’re actually excited to focus extra on rising the roasting aspect of the enterprise. We performed it slightly secure with espresso sourcing final 12 months however are tremendous excited by a number of the extra fascinating coffees we shall be releasing within the subsequent couple of months. We aren’t precisely positive what’s in retailer for us past that, we try to take issues sooner or later at a time and develop organically.

DCN’s ongoing “Design Particulars” sequence highlights particular particulars in espresso store/roastery inside design or coffee-related packaging and branding. Share your challenge for consideration right here.

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