Vibe Espresso Group, the enterprise group that owns longstanding Seattle-area espresso purveyors Victrola Espresso Roasters and Whidbey Espresso, is buying Seattle Espresso Works.
Courting again to an preliminary pop-up store close to the Pike Place Market in Seattle in 2006, Seattle Espresso Works has been led by companions Sebastian Simsch, Oscar García, and Pipo Bui. The three constructed a loyal following for the model by way of direct-trade ideas and transparency together with a concentrate on espresso craft inside the cafes.
Vibe will probably be buying all 4 of Seattle Espresso Works’ retail areas — together with Ballard Espresso Works, Cascade Espresso Works and Capital Espresso Works — which can keep their manufacturers inside the Vibe portfolio.
Initially included in 1993 and previously often called Double O Enterprises, Vibe Espresso now controls the ten Whidbey cafes and drive-through areas, together with the 4 current Victrola cafes.
“We wish to say Victrola is the ‘journey in espresso’ and Whidbey is the ‘consolation in espresso,’” Vibe Espresso Group President Dan Ollis informed DCN, noting that the group additionally affords wholesale and direct-to-consumer espresso companies.
Ollis declined to debate the monetary phrases of the Seattle Espresso Works acquisition, however he did say that the deal happened after Seattle Espresso Works listed one in every of their areas on the market. Ollis mentioned that “sparked the dialog for all of them.”
Vibe initially plans to reopen the 2 Seattle Espresso Works areas which have remained closed because of the pandemic: SC 108 Pine St. and Cascade Espresso Works.
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Nick Brown is the editor of Day by day Espresso Information by Roast Journal.